Wishlist 3

Wishlist for Your Online Store

Let shoppers save favorite products, access their wishlist across devices, and move items to cart when they're ready to buy.

Wishlist Demo

Completely Free

No tiers or locked features. Give shoppers a complete wishlist experience for free, with custom support available when you need it.

Choose how you'd like to get started

Shopify

Wishlist

$0 /mo

No trial needed — free for every store.

INCLUDES

– Guest & Account Wishlists, Synced on Login
– Move to Cart with Variant Support
– Price-Drop & Status Alerts
– Share Wishlists by Email, Social, or Link

Everything You Need to Turn Interest Into Sales

Give shoppers more ways to save products while giving your business greater control over the wishlist experience.

Custom Wishlist Experience

Customize wishlist buttons, icons, and styling to match your storefront and create a seamless shopping experience.

Flexible Wishlist Placement

Choose where wishlist functionality appears across your store so shoppers can easily save products while browsing.

Collection-Based Controls

Select the collections where wishlist functionality is enabled and control exactly where customers can save products.

Customer Engagement Insights

Understand which products attract wishlist activity and identify customer interests that can guide merchandising decisions.

Responsive Shopping Experience

Give shoppers a consistent wishlist experience across mobile, tablet, and desktop, making saved products easy to access wherever they choose to shop.

Simple Merchant Management

Manage wishlist settings and customer features from one place without adding unnecessary complexity to your store.

Built for Every Ecommerce Business

Give shoppers an easy way to save products they love and return when they're ready to buy, across a wide range of ecommerce categories.

Fashion & Apparel Beauty & Cosmetics Electronics Home & Furniture Jewelry & Accessories Sports & Lifestyle Retail & E-commerce

How It Works

Give shoppers an effortless way to save products they love and return to them whenever they're ready to purchase, making it easier to revisit favorites and complete their shopping journey.

01

Save Products

Shoppers add products to their wishlist while browsing, keeping their favorite items in one convenient place.

02

Return Anytime

Customers can revisit their saved products whenever they're ready to continue shopping or make a purchase.

03

Move to Cart

When they're ready to buy, shoppers can move saved products to their cart and continue through checkout.

Frequently Asked Questions

Find answers to common questions about wishlists, customer accounts, sharing, alerts, integrations, and setup.

What is a wishlist and how does it work?

A wishlist allows shoppers to save products they are interested in without adding them to their cart immediately. Customers can return to their saved products later, review their selections, and move items to the cart when they are ready to purchase. This helps stores retain purchase intent even when shoppers are not ready to buy during their first visit.

Can guests use the wishlist without creating an account?

Yes. Guests can add products to their wishlist without creating or signing into an account. This lets shoppers save products while browsing without interrupting their shopping journey. When they decide to create an account or log in, their saved wishlist can be synchronized with their customer account.

What happens to a guest wishlist after a customer logs in?

When a guest shopper logs into their customer account, their saved wishlist can be synchronized with their account so they can continue accessing their saved products. This prevents shoppers from losing products they saved before signing in and provides a more consistent wishlist experience across shopping sessions.

Can shoppers save specific product variants to their wishlist?

Yes. Wishlist items can retain selected product variants such as size, color, or other available options, where applicable. This allows shoppers to save the specific version of a product they are interested in rather than simply saving the general product listing.

Can shoppers move products from their wishlist directly to the cart?

Yes. Shoppers can move saved products from their wishlist directly to the cart when they are ready to purchase. Where product variants are supported, customers can select or retain the relevant options before adding the item to their cart, reducing the need to return to the original product page.

Can customers share their wishlists with other people?

Yes. Customers can share their saved products through available sharing options such as email, social platforms, or a direct wishlist link. This makes the wishlist useful for gift ideas, recommendations, special occasions, and sharing products with friends or family.

Can shoppers receive notifications for products saved to their wishlist?

Yes. The Wishlist app supports price-drop and product-status notifications, helping bring shoppers back when a saved product becomes more relevant to them. These notifications can create additional opportunities to convert customers who have already shown interest in a product.